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Taylor Swift ‘folklore’ Music Choice Album Takeover 7/24-26

Taylor Swift
image provided by label

Surprise! Taylor Swift has released a brand new album!

After announcing folklore the morning of July 23 the 16-track release went wide at midnight of the 24th. Gone are the big pop swings from past releases as Swift opted to work with The National’s Dessner brothers, Justin Vernon of Bon Iver, Jack Antonoff, and others for a more somber, scaled-back affair. Of course, it totally works!

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Most of the things I had planned this summer didn’t end up happening, but there is something I hadn’t planned on that DID happen. And that thing is my 8th studio album, folklore. Surprise 🤗Tonight at midnight I’ll be releasing my entire brand new album of songs I’ve poured all of my whims, dreams, fears, and musings into. I wrote and recorded this music in isolation but got to collaborate with some musical heroes of mine; @aarondessner (who has co-written or produced 11 of the 16 songs), @boniver (who co-wrote and was kind enough to sing on one with me), William Bowery (who co-wrote two with me) and @jackantonoff (who is basically musical family at this point). Engineered by Laura Sisk and Jon Low, mixed by Serban Ghenea & Jon Low. The album photos were shot by the amazing @bethgarrabrant. Before this year I probably would’ve overthought when to release this music at the ‘perfect’ time, but the times we’re living in keep reminding me that nothing is guaranteed. My gut is telling me that if you make something you love, you should just put it out into the world. That’s the side of uncertainty I can get on board with. Love you guys so much ♥️

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Swift has said she wrote the album while in isolation this year, with Aaron Dessner claiming she approached him about working together in late April. This thing got cooked up quickly but has arrived fully formed. This is Swift’s eighth album and follow-up to last year’s Lover.

The album track “cardigan” has already received the video treatment and you can check out the lonely visuals on the Music Choice webplayer.

Music Choice is so excited about folklore we’re going to be streaming the album’s tracks all weekend on the Hit List channel. Stay inside this weekend, beat the heat, and fall in love with folklore!

Taylor Swift
image provided by label

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