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Artist to Watch 2020: SiR

Another year calls for more of our favorite artists. Whether they’re new or they’ve been in the game for a while, these are the artists who have caught our eye and have made our “Artists to Watch” list in 2020. Today, the spotlight is on SiR!

I’m always searching for nostalgia. I think that music you can listen to and enjoy in 10 years is a good thing.

Age: 33

Hometown: Inglewood, California

Song we can’t get enough of: “Something Foreign”

You’ll love SiR if you like: Frank Ocean, Anderson Paak., and BJ the Chicago Kid

Now you know: When he was younger, SiR and his two brothers would perform at the church where his mother served as the minster of music.

Why he’s on our “Must Listen” list:  SiR, born Sir Darryl Farris, is a musician that’s worthy of the respect that has been bestowed upon his name (his grandmother named him “Sir” so that, when anybody met him, they’d HAVE to respect him). He’s also an R&B artist that we can’t get enough of at Music Choice. Although his success wasn’t easily earned, music is in SiR’s blood— his mother was once a backup singer for Tina Turner, his uncle was Prince’s bassist and Chaka Khan’s musical director, and his older brothers wrote and produced Jaheim’s 2007 single “Never.” SiR also has an amazing musical resume and, with his sultry singing voice and soulful lyrics, it’s no wonder that he was chosen as a Music Choice Primed artist in 2018. All of this and more is why SiR is a 2020 artist to watch!

Watch SiR’s Primed episode and more here!

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